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Case studies

Effective communication through market research

The pharmaceutical industry is a sector that has been undergoing a number of changes over the past few years. the most evident change is related to the increase in competition, resulting in a great number of mergers and acquisitions. In order to...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Fábio Henrique Garcia Boscatti, André Hisao Muranaka
Company: Roche
June 15, 2008
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Citation

Boscatti and Muranaka (2008a, June 15). Effective communication through market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/effective-communication-through-market-research-


Case studies

Effective communication through market research

Along with the process of change that has recently occurred to the pharmaceutical industry, in some cases, traditional communication ways have not been as effective as in the past. This occurs due to an increase in costs and, also, because of the...

Catalogue: Global Healthcare 2008: Consumer Choice
Authors: Fábio Henrique Garcia Boscatti, André Hisao Muranaka
Company: Roche
February 4, 2008
×

Citation

Boscatti and Muranaka (2008a, February 04). Effective communication through market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/effective-communication-through-market-research